Wear Pink Day
October 20, 2017
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by ali

This year, more than 250,000 women and 2,500 men in the U.S. will be diagnosed with breast cancer – and an estimated 41,000 lives will be lost. These lives will include mothers, sisters, daughters, friends and family.

To show our support for those affected by this devastating disease, Alliant employees dressed in pink for our first Wear Pink Day. The color represents hope and strength to so many, and we wanted to help raise awareness and support our employees who are battling or will battle breast cancer.

Additionally, our CEO Dr. Dennis White is participating in the American Cancer Society’s Real Men Wear Pink campaign. The movement was created for male members of the community who are passionate about fighting for a world without breast cancer. Real Men Wear Pink represents the hope that those lost to breast cancer will never be forgotten, that those who face it will be supported, and that one day, breast cancer will be eliminated. And when people come together, great things happen. The Real Men Wear Pink campaign has raised more than $5.5 million to date.

As part of the campaign, Dr. White is wearing pink every day this month. If you would like to support his fundraising efforts, please visit his page on ACS’s website. Every dollar raised will help save lives through early detection and prevention, innovative breast cancer research, and patient support!

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